News

Home Staging Decreases Days on Market

A recent survey from the National Association of Realtors has shared that 62% of sellers’ agents state that staging a home decreases the number of days a home will be actively on the market.

“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”

The reportings found that nearly two-thirds of sellers’ agents think staging decreased the number of days on the market, with 39% feeling it greatly decreases the time and 23% stating it only slightly decreases. Sixteen percent said it either greatly or slightly increases the time on the market while 8% felt it has no impact on time.

For the buyer audience, 77% of buyers’ agents reported that staging a home makes it much easier to visualize the property, and 40% are more likely to visit a home they first saw staged online. Meanwhile, 38% of buyers’ agents said that staging can add value, but only if it is staged according to the buyer’s taste. Therefore the decor should be designed to appeal to the largest audience possible.

Realtors that work with both buyers and sellers all agree that the living room is the most important room to have staged. This is followed by the master bedroom, kitchen and outdoor space if there is any.

The majority of buyers’ agents believe that staging can increase a home’s dollar value between 1 and 10%. Only 1% of buyer agents think that staging can have a negative impact on price. Seller agents felt staging can add anywhere from 1 to 15% in value with no agents feeling it has a negative impact on price.

The results of how many agents recommend staging and when they stage were varied from before listing the home to only when a home is proving difficult to sell. However, almost all agents recommend decluttering combined with a thorough cleaning and fixing obvious items in need of repair.